brand strategy

discovering your unique identity

It all starts with discovering who you are. We interview your audiences, both internal and external, to determine your brand’s perceived attributes. Then we formulate a brand strategy using the brand prism. We narrow those perceptions into universally understood messages and graphics that can be communicated simply and clearly to your audience.

research & discovery
brand audit
brand positioning
naming

brand prism

Design2influece built its brand identity on Jean-Noel Kapferer’s brand identity prism. Kapferer developed the prism to help businesses identify core values to carry throughout their brand identity. The prism contains six elements that are positioned based on their relationship between business (sender) and client (recipient). The elements between these points are based on internal (personality, culture, self-image) and external (physique, relationship, reflection) concepts. Design2influence uses the brand prism as its primary focus when developing a marketing and brand strategy.