case study
an updated identity for a 120-year-old brand
client
Humphrey Products
services
- logo adjustment
- brand guidelines
- supporting elements
- brand management & protection
- collateral
Born innovators, Humphrey Products led early commercialization of liquid propane gas lighting products. Today, Humphrey is recognized globally as a prominent manufacturer of pneumatic and fluid control products for commercial, industrial and medical applications. Our partnership focused on developing a connected brand identity for the Life Science Group division, communicating the company’s prominence visually through consistent marketing collateral and a new website design.
developing consistency
Many people have contributed to the Humphrey Products content library over the years, but the company didn’t have a set of brand guidelines to govern placement, positioning, typography and other important design considerations. Design2influence created a brand guide to establish those standards and developed templates for each literature format, client presentations and other customer-facing marketing pieces.
historic company, modern website
The company’s online presence hadn’t been updated in more than a decade. With no visual interest, haphazard content placement and difficult navigation, the website was not an asset to the Humphrey brand. Design2influence designed a clean, modern layout for the website that incorporated the company’s branding and put the focus on their products and expertise.
Our colleagues at TouchStone Digital translated the d2i design to create a website that provides a quality user experience. They also incorporated technology that helps Humphrey achieve their marketing goals.
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