case study

building a foundation for steel solutions

Eaton Steel logo


Eaton Steel


  • logo rebrand development
  • videography
  • photography
  • tradeshow display banners
  • collateral
  • advertising
  • websites
  • email campaign

Since 1953, the Eaton Steel Bar Company has maintained its commitment to both tradition and growth. The family-owned company is based in Michigan and operates Eaton Steel Corporation, Eaton Steel Bar, Hercules Drawn Steel, Apollo Heat Treat, Titan Metallurgy, Adica Trucking and Logistics, and Adica Fleet Services. The complementary entities allow the Eaton Steel Bar Company to deliver a unique, comprehensive service to the steel industry. Eaton Steel offers in-house technical support, value-added service, and controls the entire supply chain with its in-house logistics operations. The Eaton Steel Bar Company strives to support its clients so they can focus on their customers.

Eaton Steel Product Sell Sheet

refreshing the brand

The Eaton Steel family of companies turned to the team at design2influence when they decided to update their brand. We were able to help them refresh the brand logos for the entire Eaton Steel family of companies to give them a more sleek, modern style without losing the brand recognition they’ve developed for over 70 years.

Titan Metallurgy Ad

brand awareness through video

Videos became an essential tool to launch new products and services, communicate brand promises, and educate current and potential customers. Design2influence illustrated Eaton Steel’s essential capabilities through video to encourage participation from its target audience. We were able to help Adica Trucking and Adica Fleet Services do just that through various video productions.

showtime for brand influencing

Tradeshows can be an invaluable resource for a company, especially in a B2B environment. With the Eaton Steel family of companies, we produced updated, eye-catching tradeshow graphics to draw visitors to their booths. We also helped draw pre-show interest with trade ads and created marketing collateral to share with current and potential customers at future tradeshows.

Eaton Steel Trade Show Display

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