case study
a comprehensive approach to brand consistency
client
Designetics, Inc.
Designetics pioneers precision and innovation in fluid dispensing equipment and systems. Serving a global clientele, their comprehensive range of products guarantees unmatched accuracy and efficiency for all your dispensing needs.
how we helped
- website design
- brand portal design
- email marketing campaigns
- social media strategy and design
- display advertising
- marketing collateral
- videography
- photography
- promotional materials
- environmental design
- tradeshow display design
- logo development
- brand management & protection
an elevated web presence
Our comprehensive website refresh elevated Designetics’ digital presence by improving the user experience and optimizing content offerings. We created a more intuitive and engaging interface, simplified navigation, enhanced mobile responsiveness, and improved load times. The enhanced user experience led to increased visitor engagement, with longer session durations and a lower bounce rate, indicating that users found the content relevant and accessible. The website’s improved design made it more accessible to a broader audience, strengthened the client’s online presence, and laid the foundation for future growth and engagement.
sophisticated new product branding
Our team collaborated with Designetics to create a distinctive brand identity for their new fluid dispensing system, Autoprime. The sleek, modern logo and aesthetic reflect the innovative nature of the Autoprime system. We developed a new logo and product skin that would resonate with the target audience while maintaining consistency with Designetics’ established brand identity, emphasizing precision and reliability.
simplifying brand management and consistency
We developed a comprehensive brand portal to maintain brand consistency across all platforms. This serves as a centralized resource, providing clear guidelines on logo usage, color palettes, typography, and imagery to ensure all communications align with the brand identity. The digital brand portal helps strengthen the brand by allowing for easy access to essential brand assets and instructions, enabling team members and partners to accurately and consistently represent the Designetics brand in all marketing materials.
attention grabbing and engaging social media
Our team enhanced Designetics’ social media presence by creating engaging graphics for both organic and paid posts. For organic posts, we designed eye-catching graphics that highlighted key products, shared industry insights, and showcased customer testimonials to foster engagement and build a strong online community by aligning with Designetics’ brand identity and values. The paid social ads featured visually appealing designs that reinforced the brand’s innovative solutions to expand Designetics’ reach and attract new leads. By integrating a mix of static and dynamic visuals, we successfully increased their social media engagement and visibility, strengthening their brand presence and driving growth.
video and photography
To visually communicate Designetics’ commitment to innovation, quality, and recruiting top talent, we produced a variety of high-impact videos and photographs. These visual assets have been integrated into marketing efforts across various channels and campaigns to enhance their storytelling and strengthen the brand. Our team worked closely with Designetics to capture the essence of their products, brand, expertise and commitment to being an employer of choice.
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