case study

protecting the diamond

Dana Incorporated logo


Dana Incorporated


  • brand development
  • brand management, 
    protection, and consultation
  • brand standards
  • logo development
  • brand acquisitions
  • collateral
  • packaging

Dana is a leading drivetrain and e-Propulsion technologies provider. Established in 1904 and headquartered in Maumee, Ohio, Dana operates in 34 countries. Design2influence has been working with Dana on Brand Management for over 40 years, managing global Standards for all branded elements. Through our partnership, we’ve established extensive digital brand guidelines for literature, advertising, and video that suit a multi-agency environment.

Dana Incorporated Brand Standards

brand design and management

Dana has trusted design2influence to develop their brand identities, logos for internal messaging, signage standards, and vehicle wraps. These elements are a part of the Dana brand presence in advertising, trade shows, events, and facilities around the world.

Dana Incorporated vehicle graphics

acquisition brand consultation

We have worked closely with Dana to develop brand guidance for its strategic acquisitions and partnerships. Dana’s brand identity, including brand transitions, logo development/usage, and training, was implemented through consultation and design strategies.

Dana Incorporated Packaging
Dana Incorporated Packaging

packaging development

Packaging is the delivery arm for many brands. A working relationship with Dana’s Global Aftermarket team and Packaging Engineer ensures their packaging is compliant, consistent, and innovative globally. 

Dana Incorporated Packaging

“Just want to send a HUGE thank you to the design2influence team for the truly amazing support over the last few months on this project. We simply could not have achieved what we have done without you. The identity program implementation and execution was beyond expectations.”

Paul Burman, Senior Director – Marketing Communications
Dana Incorporated

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