In 1934, community members of Delta, Ohio, came together to create FirstFedDelta, a mutual savings and loan that has since developed into a community bank with six locations. FirstFedDelta is owned by its customers and emphasizes community connections instead of out-of-town investors.
Design2influence started working with FirstFedDelta initially to refine their logo. As a community savings and loan that’s locally owned and operated, FirstFedDelta strives to remain as innovative as larger banking institutions. The company had begun streamlining its internal processes and needed an upgraded brand to reflect its improvements. We developed brand guidelines to promote consistency in their logo usage, color palette, and all marketing materials.
We created a multiple locations signage upgrade system and helped FirstFedDelta select proper vendors based on quality and economic influences. One of our goals was to go beyond design elements and create a comprehensive service that benefited FirstFedDelta. We simplified their vendor search so they could get the right services at the right price.
After developing the brand personality, we organized an advertising campaign around a creative branded look. FirstFedDelta uses a delta angle in their look as a separate interpretation specific to their brand. The result utilized creative elements to support the strength of the brand.