case study
do werk
client
Werk-Brau
services
- corporate video
- recruitment videos
- werk-talk videos
- product spotlight videos
- tradeshow display
Werk-Brau manufactures a complete line of OEM and replacement attachments for excavators, mini excavators, backhoes, mini- and full-size loaders, and crawler loaders. Werk-Brau attachments can be found all over the world hard at work in the toughest of conditions. The company engaged design2influence to help elevate their brand and establish consistency.
building brand through video
Werk-Brau required a series of three videos to support its brand identity. The first video engaged potential employees in their welding, machining, and fabricating areas. Werk-Brau also wanted to incorporate its history, work culture, and benefits.
The second video developed a comprehensive corporate overview of their company and products. Our final project was a video loop for the ConExpo trade show. The video had to educate the ConExpo audience on Werk-Brau products while portraying their quality and durability. Design2influence created a brand video that piqued the curiosity of buyers and non-buyers, alike, and left them with a real sense of what Werk-Brau is all about.
designing a show stopper
North America’s largest construction trade show is held once every three years in Las Vegas. This massive event features the latest equipment advances and newest technology applications in construction. Werk-Brau participates in this event to engage their customer base, begin conversations with prospective customers, and educate the ConExpo audience on their array of products.
The Werk-Brau booth is a two-story display surrounded by attention-grabbing heavy equipment products. This year, they asked d2i to design their booth graphics. The team designed a booth that featured images of products with a brand-defining look that fit the “down and dirty” essence of their market. The final trade show displayed received overall praise.
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