chief brand officer
Terry Lesniewicz believes influence and work validate the true success that branding has on a company, its customers, and shareholders. That’s how he measures the value of design and branding.
Before joining MadAveGroup to help form design2influence in 2015, Terry founded Lesniewicz Associates, Inc in 1976. He led the strategic/creative effort in the development, design, and stewardship of a multi-channel, 360-degree advertising and brand identity strategy for national and international clients including Dana, Microsoft, Owens Corning, Volkswagen, Sauder, Bosch, and hundreds more.
His hands-on, creative and design add to the big picture direction that includes identities, brand guidelines, annual reports, packaging, advertising, sales promotion, and videos.
His work has frequently earned international, national, and regional awards for excellence. Terry is a recognized national thought leader and celebrated designer/art director with work featured in countless industry publications, including Communication Arts (CA), Print Magazine, Idea, and Graphis Inc. He won an Emmy Award and was honored by the New York and Chicago Art Directors Club. Terry also received the Silver Medal Award in 2004 from the American Advertising Federation, the association’s highest honor. His work is featured in the Smithsonian’s Cooper-Hewitt National Design Museum in New York City as part of their permanent graphic design collection.