content strategy and refreshing your brand for 2023

In planning for the upcoming year, it’s important to examine every aspect of your brand. By identifying areas where improvements are needed, you’ll position your brand to succeed and grow over the next year and beyond. These are the important questions you should be asking as we approach 2023.

• What are your overall brand goals for next year?
• What plans do you have to improve or differentiate your 2023 customer experience? Take the time to walk in your audience’s shoes and evaluate your brand from their perspective.
• How will you be delivering your messages to your audiences and will you be exploring new platforms or fresh technology to reach prospects and customers?
• Which demographics are you targeting and how can you better reach your audience?
• Have you defined your recruitment strategy for 2023? Which channels will you be using to attract top talent? Have you developed programs to retain your best people?
• Have you defined your content strategy and do you know how you’ll bring value to your audience through videos, podcasts, blog posts and other information you publish?
• Will you be introducing new products or services and do you have the strategy and resources for a successful launch?
• Have you considered creating a brand guide to keep your team on the same page when using your brand’s visual elements?

If you’re in need of content strategy & creation, brand guidance or a brand refresh, d2i is here for you. Call 419.724.9000 to talk about possibilities.