case study
turning compassion into action
client
care for kids
Care for Kids is a Toledo-based nonprofit dedicated to making a difference in the lives of children through collaborative philanthropy. With a focus on compassion, inclusion, and community-driven solutions, they partner with local organizations to address children’s needs and create lasting impact. One of their key initiatives is the annual Coat Drive, which has collected over 7,300 new, gender-neutral coats since 2019. In partnership with organizations like Boys & Girls Clubs of Toledo and Susie’s Coats for Kids, the drive has become a vital winter outreach effort. Design2influence (d2i) has proudly supported Care for Kids since 2022, helping amplify this impactful cause.
One of their key initiatives is the annual Care for Kids Coat Drive, which has collected over 7,300 new, gender-neutral coats since 2019. In partnership with organizations like Boys & Girls Clubs of Toledo and Susie’s Coats for Kids, the drive has become a vital winter outreach effort. Design2influence (d2i) has proudly supported Care for Kids since 2022, helping amplify this impactful cause.
services
- event promotion
- website design and development
- social media strategy and management
- videography
igniting community action
The Care for Kids Coat Drive kicks off with a high-energy event that helps launch months of collection efforts across the community. d2i supported the drive with a comprehensive promotional strategy, including creating kickoff banners, table stands, and press releases distributed to local media. Branded donation boxes were placed throughout the community to make it easy for people to contribute, while social media posts kept the community engaged and spread awareness. We also produced a highlight video showcasing the community’s involvement and the impact of the drive, which helped sustain momentum for the initiative.
building a digital foundation
For Care for Kids to effectively connect with supporters and expand their reach, a strong online presence was key. d2i designed and developed a user-friendly website that serves as a central hub for donors, volunteers, and partners. The site features detailed information about the Coat Drive, ongoing initiatives, and ways to get involved, all presented in a visually appealing and easy-to-navigate design. We also created a custom typeface for the Care for Kids logo to help establish a unique visual identity. The website was recognized with a Gold Addy Award and a Judge’s Choice Award, highlighting its excellence in digital design and creativity.
engaging the community online
Our social media strategy played a crucial role in raising awareness for the Coat Drive and other initiatives. We created custom social media templates that maintained a consistent brand presence across platforms, posting timely updates to keep the community informed and engaged. By sharing personal stories from those impacted by the Coat Drive, our posts humanized the cause and fostered deeper connections. Carefully crafted content, videos, and calls to action generated excitement and increased participation, ensuring the success of the drive and expanding Care for Kids’ reach.
capturing impact through video
To bring the mission of Care for Kids to life, d2i produced powerful videos highlighting the emotional and tangible impact of the Coat Drive. These videos served both as a promotional tool and a way to share personal stories from those involved, creating a stronger emotional connection with viewers. By showcasing the community’s involvement and the real difference being made, our videography helped deepen the campaign’s emotional resonance and kept the community engaged.
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