abby herrera

“As a designer, I consider each client’s needs, their ideas, their mission and then translate all of that input into a visual language that, ideally, gets the audience excited.”

After winning design awards from Skills USA and the Business Professionals of America, Abby graduated from The Modern College of Design in 2021. She earned the title of class Valedictorian after studying User Interface and Experience. She joined MadAveGroup’s design2influence team in 2023.

“My favorite part of design work is being given a small seed of an idea and then helping it grow,” said Abby. “I get to take it, care for it, breathe life into it and then let it go into the wild to do its work!”

Abby said, “Each of our clients has a story to tell. Maybe it’s the reason their company exists, or what drives them to do what they do or how they’re making a difference. Successful design pays homage to that story.”

Abby comes from a creative family. She and her father, grandfather and three siblings all enjoy playing music together. “I also have a passion for cooking and baking. I almost pursued culinary school before falling in love with design!”