TI Automotive.

TI Automotive specializes in fluid carrying system design for the world’s major auto makers. Design2Influence assisted with their rebranding efforts, including the development of a new tagline.

With the rebrand complete, TI needed to communicate their focus on innovation to their customer base, so we developed a targeted outdoor campaign near major auto maker facilities to broadcast that message. In this series, we creatively worked the TI logo into the words innovation, integration and solutions. The outdoor campaign was so successful, we transitioned the concept into full-page print advertisements in automotive manufacturing publications.